I have seen more of these type of signs recently. I know the economy isn’t exactly booming, but this is just getting silly.
When your primary message is to admit you don’t have one, you are in trouble. When you are broadcasting that you accept all competitors offers you are saying you don’t have any of your own. When your plan for growth revolves around piggybacking off of someone else’s vision…
I think you get the point.
Stop trying to sell me your version of someone else’s vision.
The kicker with this particular sign? The business that put it up is right next door to their “main competitor”…AND…they were closed and their competition was still open.
If you aren’t present physically it’s a no brainer that you aren’t even in the game.
When you are putting up signs like this you are telling us all that you aren’t even present emotionally.
And when that happens?
We stop caring because you stopped caring. We’ll stop coming because we don’t figure you care enough to engage us as YOUR customer. You aren’t as interested in us being your customer as you are that we just aren’t your competition’s customer.
And therein lies the problem.
It’s not about advertising, marketing or any other industry term that describes the motto “You have to spend money to make money”. Money isn’t the issue. Your heart is. Care enough to tell me who you are, why you are here and what your vision is for changing the world. You will pull me in so fast I will have to hear more.
But as long as you think it’s about offering me “a deal” at all cost?
But that’s no deal.
I want more. Everyone wants more. The world around us offers more.
And when those relationships connect?
It’s story time.
Stories are what capture hearts, create great moments and inspire lasting movements.
That’s the “offer” I am looking for.
Not you matching your competitors coupons.
Come on now…