Stop Running From Unique. Lead From It.


Why do people collect it?  Make sculptures from it?  Furniture out of it?

Lots of reasons I suppose.

The one that jumps out to me right away is it’s uniqueness.

It would be impossible to find two pieces that are exactly the same.

Any brand that truly understands itself should be proud to say they share that trait.

We live in a copycat world.

Someone takes the lead…and somehow the reaction is that everyone should chase them to be like them.

Yet if you stop to think about it, that is the opposite direction of unique.

Let’s go deeper.

To understand the value of being unique starts long before you see someone else take the lead.

When you know who you are, and who you were created to be…

unique is a place of comfort.

When you don’t…and are reacting to everyone else by trying to be like them…

you are embracing the copycat world.

Driftwood should encourage you.

It’s unique.

Unique is beautiful.

Brands that embrace unique understand who they are.

And ironically…

those are the “someone’s” that take the lead.


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