Today’s picture is a fun little reminder.
There is a difference between authenticity and putting yourself in a position that shock value is your business plan.
Brands that are authentic provide the opportunity for their fans to experience everything they have to offer.
Brands that use shock value can quickly find themselves unable to provide any experience at all.
Authenticity provides a flood of momentum.
Shock value leaves you in the middle of a flood.
It’s the difference between being a brand that is out in front and leading the way…
or the one that is often forgotten and out of the way.